Corporate Collection
Folklore collection
Giving Traditional Sarees
A contemporary twist
Over the years, Palam Silks has become synonymous with unique Kanchipuram sarees that embrace the traditional styles we’ve all become so familiar with. And this year, not only do we celebrate 15 years with a brand new look, but we introduced a new collection of sarees.
Named “Folklore” Handloom silk sarees, this new collection is the passion project of Sunita Yogesh - daughter of our founder, Jeyasree Ravi. A collection close to her heart, Folklore was inspired by traditional art, architecture and the culture that is so prominent in Tamil Nadu. Drawing inspiration from popular styles like kalamkari and well-known art forms like Tanjore paintings, Sunita designed sarees that stand out from the usual collection.
I wanted the collection to be a celebration of all folk art forms- not just paintings.
“I wanted the collection to be a celebration of all folk art forms - not just paintings. It’s about architecture, tiles and sculptures, anything that has a story to tell, is deep rooted in tradition and has been around for generations,” Sunita explains, “I just wanted the collection to be a reflection of that time.” While keeping the collection modern, the traditional aspects are still retained with elements like peacocks, florals and bhuttas. The collection fuses kanchivaram with a more contemporary style that is perfect for everyone.
Sunita started working on the collection when she returned from London last year and after doing her research, she spent time with the Palam master weavers to understand what was best for the collection. Between finding the right styles and colour combinations, she worked closely with the weavers to bring everything together on the sarees.
At Palam Silks, we’re always going beyond what we’ve done before, to create designs and styles that are unique in every aspect. With the Folklore collection, Sunita followed the Traditional kanchipuram silks motifs, but with a twist. “In keeping with Palam stands for, I wanted to make the collection more contemporary, making it a mix of old and new,” Sunita added, explaining how the change of motifs and style combined with the colours draws the eye.
This August, from the 3rd to the 4th, Palam Silks launched the Folklore collection at the Vogue Wedding Show. This was our second time at the show and we presented our six exclusive designs at the event.
Visit our stores in Pondy Bazaar, Luz Churuch road and Anna Nagar (2nd Avenue) to take a look at the Folklore collection. Browse through our look book to see our collection.
[https://cdn.shopify.com/s/files/1/2155/9601/file
Palam_Vogue_Catalogue_Web.pdf?7862719236324877136]