Corporate Collection
Resonance
Resonance is much more
than a collection inspired from music
Palam Silks and Indian music have shared an invisible bond for over 10 years. In 2014, we curated a campaign called Isai Payanam where music patrons were offered free shuttle service during Margazhi season where we dropped them at their favourite sabhas during the world renowned “Music Season” held in Chennai. This was curated much before “Sabha Hopping” came around, a term coined by young millennials.
We followed up with “Concert Collection ” where Carnatic musical notes of 5 Ragas - Kalyani, Shankarabaranam, Thodi, Bhairavi & Kamboji were woven as borders in handloom kanchipurams. A capsule that relishes adulation from music lovers spread across the globe till date. We are back with yet another fashion affair where native Indian music and Kanjeevarams come together.
“I have seen ardent music lovers ascend into a state of trance, almost to a meditative zone. They can tune into a frequency that is beyond human comprehension and simply become one with the music and flow with it.
This is the emotion we wanted to capture and weave it in silk and zari.”
- Jeyasree Ravi, Founder of Palam Silks
Resonance - a collection symbolizing harmony or connection between music and fashion, where the motifs and patterns inspired by musical instruments create a visual " echo " or " vibration " in the design of the sarees. Every thread is a note, every colour a chord, creating a tapestry that sings a song of culture, craftsmanship, and creativity.
We chose few aspects of sounds and musical instruments to capture this essence - Maraca, Thavil, sound waves produced by Mridhangam, Trumpet and auditory representation of native Indian drums.
Maraca, having originated in South America, was widely used by indigenous tribes during religious ceremonies. These instruments are adapted as zari bhuttas. Sound produced by a Maraca is believed to have healing properties that can drive a listener into a transcendental state of mind. We have transformed Maracas into zari bhuttas and long zari borders.
Thavil, taking its birth in South India, dominates all festivals and religious occasions. The music emanating from this instruments carries a natural flavour of good vibrations. The unusual top angle view of Thavil takes the form of zari bhuttas.
The sound waves produced by Mridhangam are presented as zari borders.
Native Indian tribal groups in Peru believed that the beats emanating from their drums is the heartbeat of Mother Earth and this ideology is represented by a motif as mystical as the story behind it.
Heartbeat of Mother Earth taking the form of a mystical bhutta
Inner valve of a Nadhaswaram
Centuries ago, trumpets were used as a medium to communicate messages over long distances, almost synonymous to a modern-day pager. The instrument has evolved into one that fits the bill of pomp and paraphernalia and the sound produced from this instrument signals a natural spirit of celebration.
Trumpet valves transform into long zari borders.
“Music can stir a soul, capture a heartbeat, make one lose herself in its ebb and flow. Almost like a dynamic living organism that can touch, heal and grow. We decided to express this emotion in the most contemporary way possible with Resonance. After an in-depth study, it feels like every musical instrument has a consciousness of its own. It comes alive with the help of a Vidwaan, who breathes life into it with his fingers and breath.” says Jeyasree Ravi.
Resonance Collection is available in Palam Silks, located in Tnagar, Mylapore and Anna nagar. They fall within the price range of 20,000 to 30,000* and are available in an array of colours. To shop online, visit www.palamsilk.com. We offer worldwide delivery and video call shopping service. Helpline - +91 73388 73333
Jeyasree Ravi, Founder of Palam Silk
DJ Deepika
Vinaita Sivakumar
VJ Sameena
(From left) Poornima Bhagyaraj, Brindha Sivakumar, Pop Shalini
Saraswathi
Joy Mercy
Singer Lavita Lobo